![]() In addition, the Guides say, if there’s a connection between an endorser and the marketer that a significant minority of consumers wouldn’t expect and it would affect how they evaluate the endorsement, that connection should be disclosed clearly and conspicuously. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim the marketer of the product couldn’t legally make. The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides. Would you want to know that when you’re evaluating the person’s glowing recommendation? You bet. Now suppose the person works for the company that sells the product or has been paid by the company to tout the product. Would that recommendation factor into your decision to buy the product? Probably. The person says it performs wonderfully and offers fantastic new features that nobody else has. Suppose you meet someone who tells you about a great new product. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.Scenes capture how single trenches get passed back and forth on the same fought-over land between opposing sides for years, and how the uniforms of the dead are practically yet cynically washed, sewn back up, and handed out to new recruits, with perished soldiers' names on labels ripped out and tossed to the floor. End credits tell us almost 17 million people died in World War I, three million battling uselessly over the western front. "Soon Germany will be empty," one character says. The film has a clear theme of how little the lives of the young men seem to matter to some of the higher-ups, or to the enemy. Soldiers are killed, dismembered, exploded, set on fire, and sent into a last deadly battle just minutes before the armistice. These are compared in overlapping scenes with the exquisite luxuries military leaders are afforded. Quiet is shot in grey, blue, and brown tones, and painstakingly conveys the soldiers' horrific, near-starvation, mud-caked, boot-soaked conditions. Newcomer Kammerer is excellent as the wide-eyed recruit who barely withstands each passing day of tragedy. A disquieting score relies heavily on single, melancholic beats that come and go with the action. ![]() ![]() Director Edward Berger and team have done a jaw-dropping job of choreographing battlefield scenes, shooting them often at eye level and embedded in the trenches, giving the viewer the impression of being in the mix. The violence serves the story and its message. But those who do make it through this third film version (and the first in German) of the classic German novel, All Quiet on the Western Front, will be rewarded with a subtly humane tale of friendship, endurance, and the value of human life. Not every viewer will be willing or able to sit through two and a half hours of epic, bloody, graphically violent war reenactments. In the English subtitles, language includes "s-t," "hell," "damn," "bastard," "arse," "for Christ's sake," and "My God." To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails. There's less salty banter between soldiers than in some other all-male films, though there's mention of "dirty girls," the "Holy Virgin's thighs," "the clap," a woman's breasts, and kissing a wife upon return from war. Men smoke cigarettes and drink wine or other liquor. We witness it all through the eyes of a young recruit who transitions from enthusiasm to horror to guilt, sorrow, and resignation. The film shows death, mutilation, and psychological torture in close-up detail. In battlefield scenes, men are killed individually and in mass in grisly ways, from stabbings to amputations, from getting run over by a tank to being shot, exploded, set on fire, drowned in mud, gassed to death, and more. ![]() Parents need to know that this German-language adaptation of the class novel All Quiet on the Western Front is a gruesome, two-and-a-half-hour depiction of the horrific realities of war. ![]()
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